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nib New Zealand launches Ultimate Life & Living product range

03 Apr 2025

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nib New Zealand is expanding its product range by introducing Ultimate Life & Living, a suite of six new insurance products available exclusively through advisers.

The Ultimate Life & Living suite marks a major upgrade from nib’s 2016 Life and Living product range. Designed with input from advisers and reinsurers, the suite allows advisers to customise enhanced benefits to better meet clients’ needs, while delivering an improved experience for members and advisers.

“We’re pleased to launch the Ultimate Life & Living suite, providing advisers with a competitive edge through products that complement our existing health insurance range,” said nib New Zealand Chief Executive, Rob Hennin. “By offering life, living, and health cover, we’re creating stronger financial protection for members. When the unexpected happens, they have the financial support to enable them to focus on their health.”

The six new products are:

  • Ultimate Life Insurance
  • Ultimate Trauma Insurance
  • Ultimate Income Protection Insurance (available in both Indemnity and Agreed Value)
  • Ultimate Mortgage Protection Insurance
  • Ultimate Total & Permanent Disability Insurance
  • Ultimate Waiver of Premium

Across February and March 2025, nib launched the product suite at a series of events across the country, attended by more than 700 financial advisers. nib partnered with renowned psychologist, author and television presenter, Nigel Latta, who shared his personal experience with life insurance after being diagnosed with stomach cancer in mid-2024. Mr Latta acknowledged the important work advisers do.

"Perhaps unexpectedly, my first call immediately after receiving the news was to my insurance adviser. My concern was for my loved ones I’d leave behind should the worst happen, and whether I had the right plans in place to help ease their burden. Since then, I've been a huge advocate for insurance advisers and life insurance in general,” said Mr Latta.

__Streamlined process for advisers __

To make it easier for advisers to manage a client’s insurance needs, nib is introducing a simplified application process. The updated system, nibAPPLY, will allow advisers to quote and submit applications for health, life and living insurance products simultaneously, improving efficiencies.

__Supporting advisers with training and resources __

Advisers must complete product training and accreditation to offer the new products. nib offers online modules for both new and experienced advisers.

“We are committed to empowering advisers with the tools and knowledge they need to be successful,” said Mr Hennin. “By offering high-quality insurance solutions and ongoing training, we’re helping advisers offer their clients greater financial security and confidence in their coverage.”

For more information on nib’s Ultimate Life & Living products and to complete training, visit www.nibadviser.co.nz. To set up an nib agency, contact our Adviser Partner Manager team.